Sutton Coldfield, Tamworth & Lichfield Accounting Services

Welcome to Smart Accountants

It is true, we do love our calculators and spreadsheets but we also love people and getting to know our clients too.

We take it as a compliment that our client’s like to come and see us, or get in touch. With our office dogs and our relaxed, friendly approach, we like to think we make your accounts much less stressful, and much less of a chore.

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30+Years Experience

We’ve been around for a long time! Smart Accountants was set up by our Managing Director, Rick, way back in 1986 (and we’re proud to say we even have some of the same clients from back then too!). We have steadily grown over the years, and our best form of advertising has always been, and continues to be, word-of-mouth recommendations. So we like to think we are doing lots right, and our Google reviews back us up too, which is rather special.
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Based in the West Midlands

We’ve been based in Shenstone since 2023 after moving from Sutton Coldfield. Located just North of Sutton Coldfield, close to Lichfield and Tamworth, we are well-placed to cover the majority of the West Midlands and Staffordshire. The new Smart Accountants office is actually in an old airfield hangar, which is pretty cool (and not very typical of accountants.) You’re very welcome to come and see us…

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A Trusted Partner

One of the reasons we love what we do is working so closely with the complete range of businesses, from organisations and charities to SMEs and sole traders. Smart Accountants enjoy managing their accounts and/or payroll for them and seeing them grow over the years. We’re not a nosey bunch, we promise, but we make it our business to know your business so that we can provide the service you need.

Say 'hi' to the Smart Accountants Team

Hi, I’m Rick

Director of Smart Accountants Ltd. With over 30 years’ experience and specialising in business and personal tax and business start-ups, I genuinely love what I do. I am passionate about providing a bespoke service that goes that extra mile. When I’m not at work, I enjoy racket sports and gardening.

Hi, I’m Sue

Having retired from a career in Regional Fundraising, I now manage the Payroll Bureau, HR office and general administration. When I am not in the office, I enjoy spending time with my three beautiful grandchildren, walking and reading.

Hi, I’m Debbie

Director of EJP Smart Associates Ltd. I have over 25 years’ experience and support our clients with bookkeeping, VAT returns, the preparation of sole trader / partnership accounts, Limited Company accounts and Company Secretarial work. I can always be found at the end of the phone to help with any client queries. When I am not in the office I enjoy listening to music, being a taxi service to my 2 children and walking our family dog.

Hi, I’m Laura

Director of EJP Smart Associates Ltd. I successfully completed my Level 4 AAT and am now a full member of AAT (MAAT). When I am not at work , I am juggling family life with, soon to be, three boys, our Hungarian Vizsla and 16 year old cat Dee.

Hi, I’m Nick

I have over 20 years experience on sage and certified user on Xero. I support some of our larger companies with their bookkeeping and I'm always at the end of the phone to help. When not at home I am cycling into work or being kept busy with my children, 4 cats and bull dog.

Hi, I’m Lisa

Lisa joined Smart Accountants as a bookkeeper in 2023 after 15 years of self-employment. She is a certified user of XERO and is working towards an IAB Bookkeeping Qualification. When not in the office Lisa is spending time at home with her daughters and Luna the lunatic dog.

Hi, I’m Alex

I have just graduated university, where I was President of my cricket club and I have started my training as a trainee bookkeeper and accounts assistant. I have worked at Smart accountants for over 10 years, starting off making coffees and teas from the age of 11 and having many different roles over the years, I am happy to announce this will be my first paid role with the company. With the watchful eye of my mother over my shoulder (who happens to be my boss) I will be assisting with all parts of accounting life. When I am not in the office, I spend my time playing cricket and travelling.
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What makes Smart Accountants different?

Rather than us tell you, who better than our clients themselves?

Here are just a few of the reasons our customer’s choose Smart Accountants.

“Helpful”

“Knowledgeable”

“Very Proactive”

“Delightful”

“Brilliant!”

“Excellent Advice”

Does this sound like the kind of accountants you’d like to work with?

Get in touch to arrange your 15 minute discovery call. We’d love to hear from you.
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